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Reseller vs Private Label on Amazon FBA: Which is Better for You?

Jul 03, 2024

The choice between being a reseller or a private label owner on Amazon FBA depends on your goals, resources, and risk tolerance. Here's a quick comparison:

Aspect Reseller Private Label Owner
Initial Investment Lower Higher
Control Over Product Limited Full
Profit Margins Lower Potentially Higher
Competition Higher Lower
Time to Market Faster Slower

Choosing Between Reselling and Private Labeling

If you prefer to start your Amazon business with less effort and capital requirement, you can choose Amazon reselling. On the contrary, if you want complete control over your product and have the capital to purchase inventory items in bulk, you can start your Amazon business using the private label model.

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